Thursday 19 March 2009

Jewellery With a Heart of Gold

Spring officially starts today, so you know what that means! Mother’s Day is right around the corner. This year, I’m thinking about giving my mom some new jewellery. Perhaps some earrings such as the pair pictured below from my new favorite website: Avasarah.

Avasarah sells some of the most beautiful, unique and contemporary jewellery I’ve seen anywhere, and they do it all with a heart of gold. Every ring, earring, bracelet and necklace available on Avasarah.com will be making a difference in some way, whether the item is fairtrade, made with recycled materials or supporting a charity. It’s a reminder that where we shop and what companies we choose to support matters and has repercussions far beyond our comprehension. Buying power doesn’t just refer to the amount of sterling in your bank account -- it can also refer to the ability of your purchases to change the world.

Fittingly, Avasarah means opportunity in Sanskrit. Avasarah gives designers who are trying to make a difference in the world an opportunity to showcase their work. It creates the opportunity to talk about the bad and the good of the jewellery industry, and it gives us all an opportunity to contribute directly to the betterment of underprivileged communities. To see some of Avasarah’s pieces in person, come to UK Aware on April 17-18. They will be exhibiting there, along with loads of other cool companies.

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